Following the uproar and sanctions of Sterling Bank, the bank has tendered an apology to its customers and Nigerians at large.
In a letter signed by the bank’s Chief Executive, Abubakar Suleiman today, the management and staff apologised to Christians for their Easter message of April 17, 2022.
The letter titled ‘Letter of Apology’ read: “On behalf of the Management and Staff of Sterling Bank PLC, I write to tender our unreserved apology to you and members of our nation’s Christian community for our Easter message email of 17 April 2022.
“The content of the infographic and the message it contained was insensitive and failed to consider the very sober nature of the event being commemorated, the resurrection of Jesus Christ.
“While the message had no malicious intent, there is no place for content that fails to fully account for the feelings of billions of people all over the world. Our honest intent was to join our millions of customers in Nigeria and worldwide in celebrating this solemn event, but our execution fell short on this occasion,” it said.
The bank further admitted that their editorial processes fell short of their policy standards which are clear on what constitutes acceptable customer communication.
“As a responsible institution, we immediately withdrew the offensive material and initiated a review of the circumstances that led to this failure. We will further sensitize our workforce to ensure this unfortunate lapse in judgement never repeats itself.”