FIFA’s first-ever dedicated Women’s World Cup partnership programme is sold out with a strong line-up of brands from across the globe.
All FIFA Women’s World Cup Australia & New Zealand 2023 global and regional sponsorship positions have now been signed or are in final contracting stages with Hublot and Itaú named as the latest Women’s World Cup supporters to sign up for the FIFA Women’s World Cup Australia & New Zealand 2023
The FIFA Women’s World Cup 2023 – set to be the biggest stand‑alone women’s sports event in history – will also be backed by an extensive commercial roster, as FIFA announced a sell-out today of all sponsorship packages for the landmark tournament.
Across the partnership programme, there will be five global FIFA Partners, two global women’s football partners, nine global FIFA Women’s World Cup™ sponsors and 14 FIFA Women’s World Cup tournament supporters.
The announcement sees FIFA’s commercial partnership programme grow from 12 (six partners and six host country supporters) during the FIFA Women’s World Cup 2019™ to 30 this year – marking an increase of over 100%.
The range of collaboration varies among partners, but the key focus is on supporting the growth of women’s football, enhancing the fan experience and matching the ambition and energy on the pitch with commitment and investment off it.
Reacting to the development, the FIFA’s Chief Business Officer Romy Gai said: “The FIFA Women’s World Cup 2023 is set to be the biggest stand‑alone women’s event in history, and it’s truly incredible to see our fantastic partners and supporters engage with the potential of this unique event.
“Together, we all share a commitment to developing women’s football at every level, and everyone involved has built extensive plans to spread the word, develop the game and shine a light on the beautiful game. This promises to be a special tournament, and I thank all of our supporters, sponsors and partners for joining us on this journey.”
Similarly, the FIFA’s Chief Women’s Football Officer, Sarai Bareman added: “At the heart of everything we do around the FIFA Women’s World Cup is the development of women’s football around the world and I’m blown away by the depth and breadth of support that our Commercial Affiliates from all over the world have offered to us for this tournament.
At every level, they will help us grow the game and give more women and girls the opportunity to play. Thank you to them all.”
